with the wind and wet and cold for the sake of such experiences. There are many who must miss the grandest spectacle the world has to offer, if it can be witnessed only so."

It was so, yes. But now-well, the writer is not an advertiser, and

HAVOC WROUGHT AT SEABRIGHT, NEW JERSEY, ABOUT TEN MILES NORTH OF OCEAN GROVE, BY THE STORM OF JANUARY, 1915

Ocean Grove has thus far, with one exception, escaped damage from storm, being protected by an excellent jetty system.

"names no names." But when last winter's storms came raging down the coast place was found in Ocean Grove-anyone can find it easily enough!where the frailest and most delicate sea-lover can sit all day, warm, sheltered, perfectly protected amid the welter of wind and water in the very wildest weather, and gaze upon the wrack of sea and sky, the wave-torn beach and storm-swept front as far as eye can reach in both directions, yet

without setting foot out of doors, feeling the slightest chill, or drawing in a breath of dampness. And those who saw it thus, as well as we who love to face the blasts, agree that anyone who has never beheld the ocean in a storm has something still to live for.

OCEAN GROVE LITERATURE

More extended information than could be given in advertising caused the publication in 1871 or 1872 of two numbers of a paper called Ocean Grove. This was very widely circulated and much good resulted in attracting attention and awakening of interest in Ocean Grove. This publicity was found to be more effective than any form of advertising. Each edition consisted of ten thousand copies and the publication of this paper continued for a number of years.

In 1874 a pamphlet of about one hundred pages, including illustrations, was issued. It contained the annual reports of the president up to that time, though these were somewhat abridged. It also contained other interesting Ocean Grove matter. Two thousand copies were printed and circulated. In the same year a neat little directory of Ocean Grove was prepared, and during the Camp Meeting, two numbers of the Ocean Grove Bulletin were issued, giving a full account of the Camp Meeting services and other interesting items. Thereafter, the annual reports of the Ocean Grove Camp Meeting Association were issued in pamphlet form under various names, beginning with City by the Sea, and including Summer by the Sea, and Centennial by the Sea. In 1879, ten years after the organization of the Association, it appeared as Ten Years by the Sea.

These annual reports have been continued with one exception (1917), to the present time, the last appearing as Upon the Sands at Ocean Grove, a neat and profusely illustrated pamphlet of one hundred and twentyeight pages, with cover of special design-a view of the beach-and printed in colors. Upon the Sands is not only the annual report, but a souvenir of the program and services of 1918, and has been used for publicity purposes in anticipation of the semicentennial celebration occurring in

1919.

In June, 1875, the Rev. Adam Wallace, a member of the Association, began the publication of the Ocean Grove Record. This was a weekly issue, though sometimes published twice a week during the season. It gave a rather full account of the summer's work, and was circulated broadly, probably reaching every State and Territory in the Union. This publication, while a private enterprise, received the moral and some financial support of the Association. The Ocean Grove Record was published for many years and became widely known throughout the country.

For a period of thirteen years there was published an Ocean Grove Annual, prepared for gratuitous distribution. The annual issue consisted of five thousand or more copies, but in later years has been superseded by the publication for gratuitous distribution of the summer program.

During the earlier years of its existence, Ocean Grove received a great deal of publicity, and it is known that electrotypes were granted the Rev. Joseph Parker of the City Temple of London, to be used to illustrate articles written by him for publication in a London newspaper. Highly appreciative articles also appeared in the Canada Methodist Magazine,

which devoted fourteen pages to an illustrated article in 1881. Likewise the Ladies' Repository, then published by the Methodist Episcopal Church under the editorship of Dr. Curry, gave considerable space to setting forth the ideals of Ocean Grove.

The Ocean Grove Camp Meeting Association has had among its members at various times some well-known editors, such as the Rev. George Hughes, Guide to Holiness; The Rev. R. J. Andrews, Methodist Herald; James S. Yard, Esq., Monmouth Democrat; The Rev. A. Wallace, Ocean Grove Record.

THE OCEAN GROVE TIMES

The Ocean Grove Times was established by William H. Beegle in 1893. Prior to that time the local field was covered, more especially with

religious intent, by the Ocean Grove Record. The inauguration of the Times followed an insistent demand for a paper giving more attention to the home news of a growing population, but in no way trespassing on the Record's preserves. After a period of years the Times absorbed the Record, being published under the name of the Times-Record. Later the Record part of the heading was dropped. The Times eventually passed out of the control of its original owner and has been published by several different persons, and to-day is owned and published by Mrs. Laura V. Rainear, with John E. Quinn as editor. The latter has remained with the paper under its several owners. The Times is the only newspaper published in Ocean Grove. Its subscribers number a fair proportion of out-of-town property owners, as well as summer visitors, who take this means of keeping in close touch with Association affairs, and with all else pertaining to Ocean Grove, as well as with real estate and tax matters of Neptune Township, as the Times is the official paper of the township and publishes all of its legal business.

THE OCEAN GROVE MONTHLY

In 1915 the Ocean Grove Monthly made its first appearance. This is an illustrated magazine devoted to the varied interests of Ocean GroveA Christian Seaside Resort. It is of an entirely different character from any other publication and adds to the dissemination of information in text and picture, in addition to the news published by the Ocean Grove Times. The Ocean Grove Monthly has been established for the purposes of helpful publicity for Ocean Grove, and this was set forth in its first editorial, as follows:

PUBLICITY VS. ADVERTISING

Even well-informed people frequently confuse the distinctions between publicity and advertising. This is not unnatural, for advertising is much more common than is publicity. There is, however, an essential difference between the two.

Publicity might be defined as the art of spreading information on some particular subject, not necessarily involving any commercial transaction. Advertising, on the other hand, is the making of certain kinds of announcements, generally with a view to bringing about the sale or purchase of some commodity. In other words, publicity is calculated to create an interest, while the object of advertising is to set forth means of satisfying demands which may grow out of such interest.

Of course publicity is of various kinds. It may be personal, general, or particular, and it may relate to individuals, organizations, commodities, or places; but it is primarily intended to attract attention and awaken intelligent interest. Only when this is successfully accomplished is the time ripe for advertising.

The primary object of The Ocean Grove Monthly is helpful publicity. The attractions of this place are many and varied-whether they be natural, religious, or musical. Many thousands of people come to Ocean Grove, but there are many more thousands who have never heard of it. It probably would be as popular with the latter as with the former. It is, therefore, important to let them

know about it and herein publicity can serve Ocean Grove. When the attention of those who know nothing of the place is drawn to it and they learn of its unique advantages, it is natural that they will be inspired, as have been multitudes before them, with a desire to visit the place. The immediate and assured result will be a variety of needs which advertising can satisfy. And in meeting these needs our secondary but no less careful aim will be fulfilled.

Have we made the distinction-and our object-clear? First, publicity to create the demand, and second, advertising to satisfy it.

FINANCES

A CHRISTMAS GIFT

On the twenty-second day of December, 1869-but three days before Christmas-a company of seriously-minded men, not fully understanding the nature of the Christmas gift they were about to make, if, indeed, it ever occurred to them that what they were about to do would prove to be of that character, met at the Trinity Methodist Episcopal Church of Trenton, New Jersey, and formed an association, which later was chartered by the State of New Jersey as the Ocean Grove Camp Meeting Association of the Methodist Episcopal Church.

When we say these men were seriously minded, no one must think that they were sad-faced or pessimistic. They were not. On the contrary, they were men of a rugged, hearty type of cheerful face and joyous heart. But inspired by the experiences of a few weeks of rest and recreation by the side of the sea during the preceding summer, and desiring to gratify the expressed wish of many who urged them "so to extend our enterprise as to include all who sought similar relief from the heavy cares of professional or business life," they had come together to perfect a permanent organization.

The association they formed was without shares of stock. It was not inaugurated as a commercial enterprise, and neither these founders nor their successors have ever derived any profit from it. Nevertheless without hope of return, but in order to constitute a fund with which to start their work, each of the twenty-six charter members contributed the sum of $25, thus. creating a fund of $650. Considering what Ocean Grove has become, it seems marvelous that it could have had so modest a beginning.

Perhaps the founders did not themselves perceive the significance of the Christmastide organization. Certainly, the real value of their offering -their Christmas gift of Ocean Grove to the world-cannot be expressed in terms of the material contribution each made, though even this, no doubt, was to many of them no inconsiderable sacrifice. Through all the years between it has been steadily growing in magnitude and luster, until to-day it stands before the world in all its glory, a priceless gift and beautiful