Building Cross-cultural Competence: How to Create Wealth from Conflicting Values

This volume explores the notion that foreign cultures are not arbitrarily or randomly different from each other: rather they are mirror images of each other's values, reversals of an order and sequence of looking and learning. Though the idea may be frightening at first, once grasped everything the foreign culture says and does falls easily into place in the trans-cultural world. It is simply a different way of coping with life, a different set of responses to the same underlying dilemmas. They author argues that these dilemmas have been reconciled by both story-telling and business cases which are resolved by organizational dilemmas to create wealth.